Bengaluru, India

27th July 2019


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Industry 4.0: Avoiding Digitisation and Modernisation 'Not an Option'



We believe that digitalisation is no longer a choice but an obligation if you want to remain competitive in the market. Some entrepreneurs will argue that their industry is different and that they are not affected by digital transformation, but this is not logical since everything is affected by digital innovation. Innovation and investments in research and development involve radical changes in all business processes. Ignoring the technological changes and failing to adapt to them gives space to those competitors who have already understood that digitisation is not a choice or something that can be used partially. Those who do not digitalise will end up being overtaken, left behind and eventually expelled from the market. This new business model is not a simple prediction: it is already a reality.

The next decade promises both tremendous potential and significant disruption for the biopharmaceutical industry, as companies transition their focus from blockbuster products and volume-based models to specialty products and value-based models. Both science and development operations are becoming increasingly more complex, with an average drug development cost of $2.6 billion per product. As development costs and complexities soar, stakeholder (patients, investigators, payers, etc.) expectations continue to evolve at pace, with technology advancements creating the need for a more convenient and personalised approach for products. Fortunately, new digital technologies exist to optimise the clinical development process, and, more broadly, the entire research and development value chain. Research shows that digitalisation will be fueling one-third of the growth and an estimated 40 percent of the profitability in the pharmaceutical market by 2020. Research and development executives recognise digital as a primary driver to deliver patient outcomes, and companies that embrace digital report stronger performance across several key R&D capabilities.



Bengaluru Marriott Hotel Whitefield
Plot No 75, EPIP Area,
Bengaluru - 560 066



Time Presentation Speaker
08:15–09:15 Registration and Welcome Refreshments
09:15–09:45 Welcome & Overview of PhUSE Sarvesh Singh,
PhUSE APAC Director
09.45–10:30 Digitisation: "Boon" or "Bane" Mayank Anand,
Bristol-Myers Squibb
10:30–11:15 Managing Quality in Pharma Manufacturing Nabuath Ulla Khan,
SAS Institute
11:15–11:30 Coffee Break
11:30–12:00 Digital Clinical Inder Sachdeva,
12:00–12:30 Data Visualisations – Emerging Trends Sathish Sundaram,
Eli Lilly
12:30–13:00 Digitisation and Modernisation Impact on Statistical Programming Ajay Sinha,
13:00–14:00 Lunch Break
14:00–14:30 Industry 4.0 – Are We Ready for the Change? Varsha Mahajan,
GCE Solutions
14:30–15:00 Importance of Digitisation in the Emergence of New Technologies Shivaram Nagabhushana Sharma,
15:00–15:30 Accelerate Clinical Development Through 4G Farooq Ali,
15:30–16:00 Drug Development, Health Outcomes and Technology – A New Era of Research Driving Value Through Digitisation Sangeet Kumar,
16:00–16:15 Coffee Break
16:15–17:15 Panel Discussion and Q&A

Mayank Anand, Bristol-Myers Squibb
Inder Sachdever, Cognizant
Deepak Kallubundi, Covance
Varsha Mahajan, GCE Solutions
Ranjith Prayankotveettil, PPD

17:15–17:30 Wrap-up & Closing Remarks Sarvesh Singh,
PhUSE APAC Director


SDE Chairs:

Ranjith Prayankotveettil, PPD
Abhijit Roy, GlaxoSmithKline

If you have any questions, or require any information, please contact the SDE Chairs.




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